Mercado Bilingüe and Redan's unique advertising strategy provides a real way for corporate advertisers to reach the Hispanic consumer. It also delivers a message Hispanic consumers might not have heard otherwise. The in-culture marketing tool introduces legitimate and trustworthy national, regional and local advertisers, many of whom have never advertised or recruited in the Hispanic market. It also carries public service announcements targeted to Hispanics like car seat safety programs, city public information announcements, and voter registration information. Mercado Bilingüe is distributed to 75,000 Hispanic consumers monthly in the Dallas-Fort Worth market. Main Page