- The current Hispanic American population is 35.3 million people-larger than the population of Canada. Hispanics represent 35% of the Texas population.
- Even with a slowed economy, Hispanic purchasing power still rose 8.1% to $540 billion in 2002, according to Hispanic Business magazine.
- Hispanic American purchasing power has grown at a compound annual rate of 7.5 percent. The purchasing power of the rest of the U.S. population has grown at a compound annual rate of 4.9 percent.
- A study by the New Strategies Group shows that Hispanic spending has increased in nearly every key area over the past five years.
- Nearly 70 percent of the U.S. Hispanics are under the age of 35, suggesting a huge opportunity to cultivate brand loyalty among future adult consumers.
- The Census Bureau projections indicate the Hispanic American population will grow to 41 million by 2010, 58 million by 2025 and by 2050, Hispanic Americans will comprise 25 percent of the U.S. population.
- The growth of the Hispanic American consumer population creates a huge opportunity for businesses that are looking for the market of the future.
- Even with a slowed economy, Hispanic purchasing power still rose 8.1% to $540 billion in 2002, according to Hispanic Business magazine.
(Source: US Census Bureau)
